Girl

Dinner

Iris Hallman

Girl dinner was created to reduce food waste in the average house hold using AI. Users have the option to insert all the food they have into the app and have AI create them custom recipies. Or, if they are starting from scratch they can select meals first and AI will create a grocery list.

The app was create with a mobile design first so more people could accesses the app. It also made sence for the app to be made for mobile and tablet as those devices are easiest to use while cooking

THE PRODUCT

THE PROBLEM

The average American house hold waste 31.9% of food. From my own research I found out people were throwing away food because it had gone bad before they could eat it. with a magority of people saying htey had no idea what to do with it or forgot that they had the food until it started to smell.

THE GOAL

The goal we have for girl dinner was to reduce food waste in the home and encourage people to cook. we wanted to take away the stress and uncertainty around grocery shopping and cooking.

MY ROLE

UX designer and researcher

RESPONSIBILITIES

Iterating on designs

Wire-frames

UNDERSTANDING THE USER

User research

Personas

Problem statements

User journey maps

USER RESEARCH:

SUMMARY

I conducted secondary research to figuring out on average how much food the common house hold wasted a year and each day.

After I conducted my own primary research to figure out how much food people were wasting and why. The most common problem I found was food was going bad before it was being eaten.

I also found out it was more common for young parents, young adult and college students to waste food; thus confirming my main user group.

New parents, young adults and college students have the lest amount of free time to spend on grocery shopping, cooking and keeping track on food inventory.

TIME

Affording groceries weekly can be a common challenge for this user group.

FINANCIAL

Persona:

Her goal is to own a home and move her family out of their one bedroom apartment. This includes revising budgets and saving.

Ashleys main frustrations are time management with the new born and going back to work. As well as sticking to her grocery budget during peak inflation and not wasting food in the house.

Ashley is a 31 year old college graduate.

Ashleys hobbies include reading, painting and going to the gym.

She had her first child 3 months ago with her Partner Rob Pratt. They live together in down town Toronto.

Both Ashley and her husband Rob work. she works as a help line agent for CIBC where she works remotely form home. Her husband is a surgeon.

Ashley Pratt

Persona:

Hanks goal is to graduate with honors and keep his scholorship throughout his 4 years of study. He is on a tight budget.

Time management is a big part of hanks life, between study and work and having a social life it's hard for him to do everyday tasks and chores.

Hank is a 19 year old college freshman who has moved out for the first time.

Hank lives alone, however his family is in the next city over from where he is studying

Hanks hobbies include music, and watchind baseball

He works part time at the colleges cafe as a barista.

USER JOURNEY MAP

STARTING THE DESIGN

Digital Wireframes

Low fidelity prototype

usability study

Recommended recipes

Topic quick search

meals for the day displayed at the top

Search bar for easy access recipes

Save recipe to meal plan

Video of recipe

The Low fidelity Prototype didnt show much as the idea for girl dinner was stil developing. At this stage the idea for the app was user would input their food inventory and AI would create custom recipes form what the users had at hand. The app also included an articles page for users to learn new kitchen skills.

USABILITY STUDY:

REFINING THE DESIGN

Mockups

High-fidelity Prototype

Accessibility

Sends the user to the recipes page to browes and create meal plan. then the app create a grocery list for the user

Pop up welcome sets the app to the users needs

Search Bar to quick search recipes

updated navigation bar

Days of the week to see and edit meals

HIGH-FIDELITY PROTOTYPE

Color palette was checked

Text style and size were considered for accessibility

Icons paired with text for screen readers

language options avalible in settings

App gestures were kept simple

multiple options for data entry

TAKEAWAY

WHAT I LEARNED

IMPACT

Through out this process I’ve learned that what is considered easy for me is not necessarily something another person can or would want to do.

I figured out for users to input data there needs to be multiple options that best suit the user.

“My partner and I just had a huge fight over food waste. I was cleaning out the fridge and didnt realize how much food we were wasteing. it was aweful. It would have never happened if we had this app”-Andres 24

“There is no way I would go around my house inserting all the food that I have into this app. I like how there is the option to go recipe first. I select my recipes then shop”-Nick 25

NEXT STEPS

A goal for Girl Dinner is to have the option to pair the app to your Walmart account of Insta Cart so once you have your AI generated grocery list you can send it off to be delivered right to your door.

There is alwasy more to learn and grow. While my design knowledge grows I hope to update the design of the app

Thank you