Coffeehouse App Usability Study

1/27/2021

Gillian Hallman

Table of Contents

Section 1 Study Details

Section 2 Themes

Section 3 Insights & Recommendations

Study Details

Project Background


We’re creating the Coffeehouse app to accumulate and keep customers in our online system. We’ve noticed the success of our competitors in their offer of pre order mobile apps. We believe that we can create a product that can compete in the market while, improve sales, and increase our customers satisfaction.

Study Details

Research Questions

  1. How will the customer navigate the map tool
  2. How fast will the customer complete orders
  3. Is the app intuitive and easy for users to use
  4. What can we learn from how users interact with the app.

Participants

4 participants

The Participants were between the ages of 17-62 who reside in downtown toronto and the areas around the city. Participants order from cafes at least 3 times a week.

Methodology

25-30 minutes

canada , on toronto

Unmoderated usability study)

Users were asked to order a coffee on a low-fidelity prototype

Prototype Tested

The low-fidelity app prototype for Coffee House was tested and can be viewed here



Themes


People want to filter which cafes show up

Supporting evidence from the usability study.

  • 3 out of 4 total participants said they wanted the cafes that show up to be directly on their route.
  • All of our participants wanted a search function in the maps feature.

“This is so cool! I’m a little lost in the map part. I want to search for what I’m looking for but it doesn’t look like I can”

— Lauren Mosette, coffee consumer from Toronto, Ontario

People want customization options

Supporting evidence from the usability study.

  • 2 out of 4 total participants said they wanted the ability specify a cold or hot beverage.
  • One of those participants noted that they would like an option to specify no milk or a “black coffee”

“It’s missing the "no milk option and hot or cold..”

— Brandon Smith, Coffee consumer from Toronto Ontario

a

People want to adjust their pickup time after the order was placed

Supporting evidence from the usability study.

  • 4 out of 4 total participants said they wanted the ability to change their pick up time after the order was placed.

“ It’s hard to plan my order if I'm pre ordering coffees in the morning. The ttc is so unreliable sometimes that it’ll make me late by 20-30 mins. This way I can reschedule my order so I know it will be good and I won’t have to ask the baristas to make me a new one”

— Lauren Mosette, Coffee consumer from Toronto, Ontario

a

Insights & Recommendations

Research insights

Users only what recommendations for cafes on their route. As well as an option to search for where they want.

Search Bar

Users need more specific customizations for their coffees to be made the way that they want.

Customization options

Users need a way to communicate with the cafe to make sure their coffees are ready when they are.

Reschedule

Recommendations

  • Add a search bar on the home page as well as in the map feature.
  • Allow Cafes to add customization features that they can update daily
  • Add a GPS that monitors when the User is close to the cafe and automatically send the order when the User is close enough to receive their order fresh.

Thank you!