SCORE

CHECK

IRIS HALLMAN

PROJECT OVERVIEW

UNDERSTANDING ​THE USER

USER RESEARCH

SUMMARY

i conductedboth primary and secondary ​research for the app.


Primary research included interviews with a ​variety of users ranging in age and ​demographic. What I had learned from these ​interview supported what I had thought: ​younger generations had very little ​understanding of what a credit score is or ​how to use it to their advantage.


While conducting secondary research my ​point was further proved. a majority of

people didnt know where to look for the ​information or even what to make of it.

USER RESEARCH

PAIN POINTS:

Information wasn’t ​accessible

lacked knowledge

Users were unsure of ​what a credit score was ​Or how it impacted their ​future.

Credit score is not easily ​accessible. therefore it can ​be hard more users to ​manage.

Lacked Education

After find out what their ​credit score was users still ​did not knowwhat ​affected their credit score ​or how to improve it.

PERSONA:

Anna is a single 23 years old ​she will be graduating form ​university in the fall and is ​excited to start her career as ​a graphic designer.

Anna’s wants ​include owning a ​home, buying her ​first car and ​collecting passive ​income through ​investments

Her frustrations ​include student ​debt, and how ​challenging it is ​to get a hold of ​her credit score ​and information.

Anna Murry

Graphic Designer

Mike Montminy

Buisness Owner

PERSONAS

Mike is a marred 30 year old ​who owns a small ​carpentery buisness. Mike ​graduated from college 5 ​years ago.

Mikes needs ​include: ​expanding his ​business, paying ​off the last of his ​student debt and ​wedding loans

Mikes frustrations ​include:

Figuring out why ​his credit score ​decreases even ​though he's ​paying it back on ​time.

USER ​JOURNEY ​MAP

The app allows user to check their ​score as well as information about ​their score and the resources to ​educate themselves on how to ​improve it.

STARTING ​THE DESIGN

DIGITAL ​WIREFRAME

The goal for this design was to be as clear as possible. ​Information is clearly grouped and sorted based off of ​priority.

DIGITAL WIREFRAM

Area for Credit score ​right on the front ​page.

expert insight ​specifically offered for ​each individual user.

With a quick access ​link for more ​information

HOMEPAGE

specific ​recommendations ​based off of users ​goals and score.

Try out the prototype here

LOW-FIDELITY PROTOTYPE

The Low fidelity prototype ​shows how easy it is to navigate ​the website regardless of the ​users needs.

There are clear action buttons ​and indicators for what ever ​path the user wishes to take.

ROUND ONE FINDINGS

The colors selected were too light. There was not ​enough contrast between the color and white ​background.


More information on the log in page was necessary to

assure users that the website was not going to affect

their credit score

USABILITY STUDY: ​FINDINGS

I learned alot from the study. I took ​these findings and created solutions ​to help make the design more ​accessable

ROUND TWO FINDINGS

the article page needs a search bar and category ​columns to better organize information

A more condenced mobile version that isn’t so ​overwhelming

REFINING ​THE DESIGN

MOCKUPS

The login page was ​expanded and more ​information was added ​about the website to ​help reassure users

BEFORE USABILITY STUDY

AFTER USABILITY STUDY

colours were darkened

to make the colour ​scheme more accessible

A reference bar was also ​added.

MOCKUP

Log in

homepage

settings

articles

High- Fidelity prototype here

HIGH-FIDELITY PROTYPE

The High-fidelity prototype ​meets the needs of the users ​better with being functional ​and aesthetically pleasing with ​the seconds usability study ​conducted on high-fidelity ​prototype, the design reached ​its final form and ready to ​launch.

ACCESSIBILITY ​CONSIDERATION

01

02

Color palette was ​check, and changed.

text style and size were ​considered for ​accessibility

03

Icons were grouped ​with text for screen ​readers

GOING ​FORWARD

Take aways

Next steps

TAKEAWAY

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WHAT I LEARNED

Through this process I’ve learned the ​importantce of interviews and insights. I ​had a general Idea to get credit scores to ​people but didn’t realize there was more ​information necessary with that.

I also learned the importance of color and ​informational hierarchy.

IMPACT

“I’ve been saving up to get a car and was ​trying to get a lone but was refused ​becuase of my low credit score. I didnt ​realize it was low or how to fix it oreven ​what it was. And getting the information ​was so complicated”

“This app is a perfect way for me to keep up ​to date with my credit score and it makes ​me feel like I control it instead of it ​controling me”

NEXT STEPS

01

Create more specific ​column to group related ​articles in sections

02

improve design skills and ​tool knowledge

THANKS ​FOR YOUR ​TIME!

ghallman62442@gmail.com